Me and my team

Tanya Rich

Voiceover, Coach, Mentor, Founder of RichCraft

Tanya Rich has 2 ALAM qualifications (Associate of the London Academy of Music and Dramatic art – LAMDA) – In drama performance and prose and an LLAM (Licentiate of the London Academy of Music and Dramatic art – LAMDA). She also has 30 years of experience working within the voice over industry. Tanya is one of the rare voice coaches who actually works in all elements of the industry every single day! 

Her coaching methods bring out the best in all her students. She doesn’t do pre-recorded courses, just bespoke coaching based on your individual skills/needs. This gets the best results and her ‘learning tools’ have to be seen to be believed!

She is also a jobbing voice over artist who has been in the business for over 30 years.

In 2012 she was asked to develop a course module for BA Acting students at Bath Spa University. The module ‘Acting for Microphone’ is taught to third year students annually. It encompasses commercial delivery as well as radio drama. In week 7, students get the opportunity to work in a professional foley studio to record where Tanya directs and assesses their final voice reel. This is a marked module and goes towards part of their final degree.

Potential RichCraft students are auditioned before they begin training with RichCraft, as she believes in only working with people that have true potential in the industry. She is very honest and doesn’t set you up to fail.

Most of her private students now work in various areas of the VO industry. If you ‘have what it takes’ she will teach you, improve your delivery, and help you put together your demo, as well as as well as advise you on all aspects of the industry.

Champagne, PVC, Velvet, Vodka

Slapstick, Red Trousers, Masks, Morris Dancers


No man is an island and neither is Tanya Rich. But if she lived on one, she would definitely be helped by her merry band of fellow, friendly, fun islanders.

Alicia King

Voiceover and coach

Alicia spent a year and a half training with Tanya to be a VoiceOver coach. She achieved a first class BA Honours degree in Acting from Bath Spa university, which is where she first started working with Tanya. She will help students to voiceover to kick their bad voice habits and master the VoiceOver basics. 

Alicia also keeps things ticking over here at Rich Mansions and stops Tanya from drowning in a sea of paperwork. She is also our chief rib-tickler, top handwriting analyst and all around good-time girl!

A Scottish Accent, Spreadsheets, Sauvignon

Cooked Carrots, Lawnmowers, green scourer pads

Bob Lawrence

Voiceover and coach

Apart from a short spell as an Art Student, Bob has spent his whole life working in radio and audio.

Voicing on tv shows for Ant & Dec, Keith Lemon, Countryfile and two series’ of Dancing on Ice, producing award winning commercials, managing radio stations, DJ’ing and writing and producing spots for names such as Harvey Goldsmith, Live Nation and Kennedy Street has given him an all-rounder’s view of broadcasting.

He has a genuine love of radio and, in particular, the art of the promo and radio trail.

My own chilli, dogs, cheese, radio

Wearing a tie, Shaving, Celery, pickles

Greg Marston

Voiceover and coach

Greg became a voice-over artist via a 15 year career as a radio presenter, host, interviewer, journalist, announcer, newsreader, music director and DJ!

Greg brings to the World of RichCraft some quite specific skills, in addition to regular voice-over, particularly in the areas of Radio and TV branding, imaging and continuity (the GWR Group, Classic FM UK, LBC London, and the FOX Network Middle East to name a few), documentaries, narration, corporate, explainers, e-learning, IVR’s and, of course, Radio and TV commercials.

He and Tanya worked together, establishing one of the UK’s first voice-over coaching courses, when they first knew one another in the mid 90’s and, since then, Greg has been involved in a number of coaching scenarios, including personal training, student training and presentations.

The Beatles, cars, bullet-points

Procrastination, repetition, repetition and repetition

Jennifer Mitchell

Vocal Health Coach

Jennifer trained at the Royal Academy of Music, London and Birmingham School of Acting She is a Licente of the Royal Academy of Music, specialising in Musical Theatre. She is also a certified Master Trainer in The Estill Voice Model and lectures in Vocal Anatomy and Physiology.

Over the years her work has varied between practising in all things voice, as well as professional performance work; including singing with icons such as Brian May, Elton John and Andrea Bocelli, participating in original cast recordings and session work as well as teaching vocal studies around the country. Jennifer is the proud founder and director of Midlands Voice Clinic in which she is a vocal consultant/specialist, lecturer and delivers specialist courses on the voice.

tea, clean pyjamas, musicals

olives and people who don’t answer their emails

Anthony Shuster

Vocal Health Coach

Anthony read English at the University of Oxford, where he specialised in Linguistics, and went on to train in voice, diction and accents at the Royal Academy of Dramatic Art.
He’s worked extensively in theatre, TV and radio, and as a freelance speech and accent coach, he’s been working with private clients – civilians as well as actors and voice artists – on the finer points of pronunciation, accent and clear effective communication for over 10 years. He’s recently become an associate coach for global voice industry community Gravy For The Brain.

He would describe himself as an ‘accent geek’ and his own accent is a rich and fluctuating mix of Canadian, West Midlands, textbook RP and Estuary English, depending on whether he’s talking to clients, tourists, his mum or the plumber. Annoying perhaps, but it means he has the skills to help you sound the way you want to sound, as the brief requires.

forests, Shakespeare done well, kimchi

Shakespeare done badly, PowerPoint presentations with too much text, car parks

Helen Lloyd

Audiobook coach

Helen’s background is in acting. She trained at The Guildhall School of Music and Drama and spent the first fifteen years of working life as a professional actor mainly in theatre with bits of TV, Radio and Film. 

In the early 1980s Helen moved into television, initially as a presenter and continuity announcer for ITV Central before⁣ moving behind the camera as a researcher, then as a producer of factual programmes, while at the same time⁣ building a freelance career as a voice actor. Helen took redundancy from⁣ ITV twenty years later and briefly returned to her roots as an actor and theatre producer and director; she taught Audio⁣ and Television Acting and was head of learning at Derby Playhouse for two years before returning to voice work full⁣ time.⁣

Since 2013 most of Helen’s work has been as an audiobook narrator and has recorded more than a hundred⁣ audiobooks since 2013; all but four of which were self-recorded remotely from her personal professional recording⁣ space.


Earl grey tea, baking, Mozart

Bad grammar, Musak, Loud noises 

Tom Clarke-Hill

Gaming and Animation Coach

Tom Clarke Hill from Oroville, California is an actor/voiceover artiste now living in the UK-appearing in movies such as Fantastic Beasts and Where to Find Them, Denial, Hackers, Entrapment. Churchill the Hollywood Years and more.

As well as other TV ads he’s known as the voice of Tony the Tiger for Kelloggs Frosties. In computer games-Karl Fairburne in Sniper Elite 1-5, Witcher 2 and 3 as Eskel, Killzone, Horizon Zero Dawn, Sargent Cortez in TimeSplitters, Blade in Blade 2 and many others. Cartoon work includes Robozuna/Netflix, ZackQuack, Floogals Chock Sookey Chooks for Ardman and more.

Jazz, blues, funk and latin music, Homemade Burritos, People who live in the solution

Marmite is weird, People who live in the problem

Amanda Hufford

Gaming and Animation coach

Amanda is a lifelong performer based in Texas (USA) with a background in stage and musical theatre and has spent the last 8 years working exclusively in Voice Over. In that time, she has worked closely with productions from AAA studios to growing indie upstarts, particularly in animation and video games, not only as a Voice Actor but also as a project manager, community outreach admin, casting director and vocal director.

Currently, she is a manager at Carnaria Voice Talent Agency as well as Red Fathom Productions, and leads direction and casting for various games and series currently in development. She also directs and produces Video Game and Animation demos for Voice Actors of all skill levels, utilizing an in depth process that is tailored to the individual actor. Working closely alongside the team’s experienced Audio Engineer and Scriptwriter, her methods ensure a strong, engaging performance and a marketable sound.

Sushi, Mass Effect, Jim Henson movies

Coffee, when people pronounce the ‘L’ in salmon.

Jo Lee

Singing Coach

Joanna Lee lives in Chelmsford, Essex and has had an Extensive Career in musical theatre, live performance and recording that has spanned over Twenty Years! She is a fantastic professional singer with an amazing CV as well as an experienced singing coach.

Jo teaches privately at home but will also travel if necessary. She tutors on a One to One Basis. Her singing lessons are very relaxed and a lot of fun; always focused on singing for pleasure whilst building a solid technique. 

Singing is paired perfectly with voice over, as it enables you to improve on your breathing, understand rhythm and works wonders on a tense jaw.

Scrabble, Theme parks, Musicals, quizzes

Spiders, nuts, running, boring drunks


We all know how important marketing is to be a successful voiceover. We work with a range of marketing experts who also work in the VO industry so their experience and expertise is all relevant to VO. Whether you are new to VO or you’re a seasoned pro who just wants a refresh – we will have a marketing coach to suit you. 

Producer Wizards

Eddie Delag

Sound engineer, Writer, Showreel wizard

EDsound is a bespoke showreel producer and broadcast production specialist. Every aspect, from script creation to the final mix, is designed to get the best results. Nothing is off-the-shelf and no corners are cut. EDsound has over 20 years’ experience in broadcast media and uses the knowledge gained to achieve very consistent and high quality sound.




Gin, Cake, Gin flavoured cake

Talented people, festival bogs, running out of gin

Rick Loynes

Rick is an audio producer, musician, composer and VO.
After graduating with a degree in Music Technology, he quickly meandered his way through various parts of the industry, eventually finding his place in commercial radio, which he has now called his home for well over a decade.
Rick is a commercial producer for Bauer Media, producing for the Hits Radio, Greatest Hits Radio, Absolute Radio and Kiss networks.
With whatever time he has left, he writes and records music, and occasionally wanders into the booth to provide the occasional voiceover for his clients too.

Vinyl, Craft Beer, Silence

Selfies, thick socks, small talk

Andy Stone


Based in Bournemouth, Producer_Andy (Andy Stone) has been in media for many years.  He started at the local radio station in 1993 as a gopher and worked his way up through the media ranks – experiencing life as an Audio Controller, Presenter, Imaging Producer, Commercial Producer, Nightclub DJ across the UK and abroad and Audio Engineer. Many of his productions have been heard on radio and TV stations across the UK and Ireland, have been featured in trade magazines in the USA and have won awards.

Red Wine,  good friends who bring red wine


Duncan Brown


With more than 30 years’ experience producing great audio, his journey began in 1993 at Radio Aire, Leeds.  As a commercial producer, he worked alongside a great team and produced many award-winning commercials, as well as producing national commercials and corporate audio for advertising agencies.

From there he moved across to Bradford, based at The Pulse. Then, he became a Group Commercial Producer for the Wireless Group, and then UTV Media. He went on to work with Wireless Group producing station led content for all 12 of their local radio stations.

These days Duncan is a qualified athletics coach in running fitness. As a producer, he mostly works on producing and editing podcasts.  

Running, Formula 1, Live Music

Shaving, Max Verstappen, Coke without Spiced Rum

Garrett Neal

American Showreel producer

Garrett is a seasoned Producer, Audio Engineer, Composer and Writer. After graduating from McNally Smith College of Music in 2001, Garrett took a job at SpeakEasy Productions in Baltimore, MD and thus began his career in the audio industry. Since then, Garrett has gone on to produce, record and compose numerous works in both the voiceover and music fields. His work has been featured on MTV, VH1, HBO, ABC, Disney, Netflix, NPR and NBC among many others.


Strong Coffee, Science Fiction, Analog Synthesizers

Weak Coffee, Mustard, Singing off key

Caspar Browne

IVR showreel producer

Caspar is an audio producer, specialising in VO & soundscapes. He began his audio career in performance, but swiftly set aside the tambourine to turn to production. “Sat alone in a dark room listening to the same phrase on repeat? Count me in!” He thought, and so it began. Caspar has worked largely on IVR projects, also delving into the likes of productions for radio and advertising.

The Wild West, Manatees and Brunching

Dry hands, Typos, Tomatoes

Mystery Producer

Guest Producer

Here at RichCraft, we like our students to work with as many industry professionals as possible as part of their coaching experience. We will be bringing in more guest producers to do our famous ‘Meet the Producer’ challenge as well as other live webinars. Subscribe to our emails to find out about upcoming event with guest producers.

Gaming Showreel Production Team

Arthur Tisseront

Gaming Showreel producer

Arthur is an audio engineer and voice actor based in Virginia, USA. With extensive experience mixing voiceover demo reels with a focus on video games, animation, and commercial work, he’s ready to showcase you at your best – with a unique and interesting mix, every time! Having experience on both the audio engineering and voice acting side of things helps to bring it all together. Arthur works closely with an experienced gaming director and script writer to create top-notch gaming reels.

Cooking, Electronic Music, Video Games

Loud Noises, alcohol

Anjali Kunapaneni

Gaming Showreel Writer
Anjali is a writer and voice actor based in Virginia, USA. They are a student of Public Policy and Creative Writing at Duke University and a voiceover nut. You can hear their voice in a number of video games, animations, and commercials. Anjali is a storyteller through and through, and as a resident demo script writer, they are committed to helping you tell a rich range of stories to showcase your talents and skill.

Color-Coded Excel Spreadsheets, Star Trek

Small Talk, Heights, Fried Green Tomatoes                        

Amanda Hufford

Gaming Showreel Director

Amanda is a manager at Carnaria Voice Talent Agency as well as Red Fathom Productions, and leads direction and casting for various games and series currently in development. She also directs and produces Video Game and Animation demos for Voice Actors of all skill levels, utilizing an in depth process that is tailored to the individual actor. Working closely alongside the team’s experienced Audio Engineer and Scriptwriter, her methods ensure a strong, engaging performance and a marketable sound.

Sushi, Mass Effect, Jim Henson movies

Coffee, when people pronounce the ‘L’ in salmon.

Office Angels

Chas Rowe


Chas is a former broadcast journalist for Europe’s largest commercial radio group, so he’s well versed in writing targeted copy for different audiences. Chas loves languages and accents – and has the paper to prove it (a BA in French and German).  In some ways he’s overqualified, but as a voice-over artist, Chas continues to work on his VO skills with Tanya. Well, nobody’s perfect.


NBA basketball (watching), golf (playing), skipping

Being too old to dunk, looking for tee shots in the rough, crossbows

Matt Sykes

RichCraft Team Assistant

Matt studied at Leeds University, where he earned a BA in Japanese before realising that a career in Japan wasn’t for him.  So he re-trained as a massage therapist, where he spent years easing pain and helping stressed out clients to really relax.  While he enjoyed the work, especially his time volunteering on Bear Ward at Great Ormond Street Hospital, the pandemic provided time for reflection and a new direction. After working with RichCraft and graduating with flying colours, Matt joined the team to help keep Tanya and Alicia sane and organised! 

Dogs, role-playing games and ramen

hot weather, baked beans and people who don’t like dogs