Meet the
RichCraft TEAM
Potential RichCraft students are auditioned before they begin training with RichCraft, as we believe in only working with people that have true potential in the industry. The RichCraft team is very honest and doesn’t set you up to fail. The Richcraft Method techniques stay with our students, enabling them to work independently, and have the confidence to work in all situations!
Almost all RichCraft graduates now work in various areas of the VO industry. If you ‘have what it takes’ the RichCraft team will teach you, improve your delivery, and help you put together your demo, as well as advise you on all aspects of the industry.
Tanya Rich
VOICEOVER, COACH, MENTOR, FOUNDER OF RICHCRAFT
Tanya Rich has 2 ALAM qualifications (Associate of the London Academy of Music and Dramatic art – LAMDA) – In drama performance and prose and an LLAM (Licentiate of the London Academy of Music and Dramatic art – LAMDA). She also has over 30 years of coaching experience. Tanya is one of the rare voice coaches who actually works in all elements of the industry every single day!
Her coaching methods bring out the best in all her students. She doesn’t do pre-recorded courses, just bespoke coaching based on your individual skills/needs. This gets the best results and her ‘learning tools’ have to be seen to be believed!
She is also a full time voice over artist who has been in the business for over 40 years.
In 2012 she was asked to develop a course module for BA Acting students at Bath Spa University. The module ‘Acting for Microphone’ is taught to third year students annually. It encompasses commercial delivery as well as radio drama. In week 7, students get the opportunity to work in a professional foley studio to record where Tanya directs and assesses their final voice reel. This is a marked module and goes towards part of their final degree.
Tanya also works twice a year for The Royal Birmingham Conservatoire, coaching both BA and MA acting students in voice techniques, commercials, E-learning, Corporate/Explainers and Narration.
MEET THE TEAM
No man is an island and neither is Tanya Rich. But if she lived on one, she would definitely be helped by her merry band of fellow, friendly, fun islanders.
Alicia King
VOICEOVER AND COACH
Alicia has been working in the industry for nearly 10 years. She studied acting at Bath Spa University and graduated with a First Class Honours Degree. Since graduating Alicia has worked in many aspects of the performing arts industry. She co-founded a theatre company based in the South West which produced critically acclaimed work as well as developed her screen acting skills for film and TV. More importantly, she discovered her love for voice acting (after working with Tanya Rich) and trained as a voiceover. Alicia started her voice acting career in 2017 and has been voicing for commercials, corporates, IVR/On hold and audio dramas ever since.
Alicia has always been a natural teacher from baby ballet, to acting classes at schools and colleges. As a voiceover coach, Alicia trained for over a year under the watchful eye and keen ear of Tanya Rich. She specialises in commercials, character work and the art of voice acting.
Alicia is also the operations manager for RichCraft – her responsibilities include but are not limited to Tanya wrangler, chief rib-tickler, top handwriting interpreter and all around good-time girl!
Bob Lawrence
VOICEOVER AND COACH
Apart from a short spell as an Art Student, Bob has spent his whole life working in radio and audio.
Voicing on TV shows for Ant & Dec, Keith Lemon, Countryfile and two series’ of Dancing on Ice, producing award winning commercials, managing radio stations, DJ’ing and writing and producing spots for names such as Harvey Goldsmith, Live Nation and Kennedy Street has given him an all-rounder’s view of broadcasting.
Using his years of experience as a director and the Richcraft Method, Plus a few tricks of his own, made Bob a natural coach.
He has a genuine love of radio and, in particular, the art of the promo and radio trail.
Greg Marston
VOICEOVER AND COACH
Greg became a voice-over artist via a 15 year career as a radio presenter, host, interviewer, journalist, announcer, newsreader, music director and DJ!
Greg brings to the World of RichCraft some quite specific skills, in addition to regular voice-over, particularly in the areas of Radio and TV branding, imaging and continuity (the GWR Group, Classic FM UK, LBC London, and the FOX Network Middle East to name a few), documentaries, narration, corporate, explainers, e-learning, IVR’s and, of course, Radio and TV commercials.
He and Tanya worked together, establishing one of the UK’s first voice-over coaching courses, when they first met in the early 90’s and, since then, Greg has been involved in a number of coaching scenarios, including personal training, mentorship, student training and presentations. He will also make sure you know how to use your recording studio and get the best out of your sound.
Jennifer Mitchell
VOCAL HEALTH COACH
Jennifer trained at the Royal Academy of Music, London and Birmingham School of Acting She is a Licente of the Royal Academy of Music, specialising in Musical Theatre. She is also a certified Master Trainer in The Estill Voice Model and lectures in Vocal Anatomy and Physiology.
Over the years her work has varied between practising in all things voice, as well as professional performance work; including singing with icons such as Brian May, Elton John and Andrea Bocelli, participating in original cast recordings and session work as well as teaching vocal studies around the country. Jennifer is the proud founder and director of Midlands Voice Clinic in which she is a vocal consultant/specialist, lecturer and delivers specialist courses on the voice.
Anthony Shuster
VOCAL HEALTH COACH
Anthony read English at the University of Oxford, where he specialised in Linguistics, and went on to train in voice, diction and accents at the Royal Academy of Dramatic Art.
He’s worked extensively in theatre, TV and radio, and as a freelance speech and accent coach, he’s been working with private clients – civilians as well as actors and voice artists – on the finer points of pronunciation, accent and clear effective communication for over 10 years. He’s recently become an associate coach for global voice industry community Gravy For The Brain.
He would describe himself as an ‘accent geek’ and his own accent is a rich and fluctuating mix of Canadian, West Midlands, textbook RP and Estuary English, depending on whether he’s talking to clients, tourists, his mum or the plumber. Annoying perhaps, but it means he has the skills to help you sound the way you want to sound, as the brief requires.
Helen Lloyd
AUDIOBOOK COACH
Helen’s background is in acting. She trained at The Guildhall School of Music and Drama and spent the first fifteen years of working life as a professional actor mainly in theatre with bits of TV, Radio and Film.
In the early 1980s Helen moved into television, initially as a presenter and continuity announcer for ITV Central before moving behind the camera as a researcher, then as a producer of factual programmes, while at the same time building a freelance career as a voice actor. Helen took redundancy from ITV twenty years later and briefly returned to her roots as an actor and theatre producer and director; she taught Audio and Television Acting and was head of learning at Derby Playhouse for two years before returning to voice work full time.
Since 2013 most of Helen’s work has been as an audiobook narrator and has recorded more than a hundred audiobooks since 2013; all but four of which were self-recorded remotely from her personal professional recording space.
Tom Clarke-Hill
GAMING AND ANIMATION COACH
Tom Clarke Hill from Oroville, California is an actor/voiceover artiste now living in the UK-appearing in movies such as Fantastic Beasts and Where to Find Them, Denial, Hackers, Entrapment. Churchill the Hollywood Years and more.
As well as other TV ads he’s known as the voice of Tony the Tiger for Kelloggs Frosties. In computer games-Karl Fairburne in Sniper Elite 1-5, Witcher 2 and 3 as Eskel, Killzone, Horizon Zero Dawn, Sargent Cortez in TimeSplitters, Blade in Blade 2 and many others. Cartoon work includes Robozuna/Netflix, ZackQuack, Floogals Chock Sookey Chooks for Ardman and more.
MARKETING
We all know how important marketing is to be a successful voiceover. We work with a range of marketing experts who also work in the VO industry so their experience and expertise is all relevant to VO. Whether you are new to VO or you’re a seasoned pro who just wants a refresh – we will have a marketing coach to suit you.
Producer Wizards
Eddie Delag
SOUND ENGINEER, WRITER, SHOWREEL WIZARD
EDsound is a bespoke showreel producer and broadcast production specialist. Every aspect, from script creation to the final mix, is designed to get the best results. Nothing is off-the-shelf and no corners are cut. EDsound has over 20 years’ experience in broadcast media and uses the knowledge gained to achieve very consistent and high quality sound.
Rick Loynes
PRODUCER
Rick is an audio producer, musician, composer and VO.
After graduating with a degree in Music Technology, he quickly meandered his way through various parts of the industry, eventually finding his place in commercial radio, which he has now called his home for well over a decade.
Rick is a commercial producer for Bauer Media, producing for the Hits Radio, Greatest Hits Radio, Absolute Radio and Kiss networks.
With whatever time he has left, he writes and records music, and occasionally wanders into the booth to provide the occasional voiceover for his clients too.
Andy Stone
PRODUCER
Based in Bournemouth, Producer_Andy (Andy Stone) has been in media for many years. He started at the local radio station in 1993 as a gopher and worked his way up through the media ranks – experiencing life as an Audio Controller, Presenter, Imaging Producer, Commercial Producer, Nightclub DJ across the UK and abroad and Audio Engineer. Many of his productions have been heard on radio and TV stations across the UK and Ireland, have been featured in trade magazines in the USA and have won awards.
Duncan Brown
PRODUCER
With more than 30 years’ experience producing great audio, his journey began in 1993 at Radio Aire, Leeds. As a commercial producer, he worked alongside a great team and produced many award-winning commercials, as well as producing national commercials and corporate audio for advertising agencies.
From there he moved across to Bradford, based at The Pulse. Then, he became a Group Commercial Producer for the Wireless Group, and then UTV Media. He went on to work with Wireless Group producing station led content for all 12 of their local radio stations.
These days Duncan is a qualified athletics coach in running fitness. As a producer, he mostly works on producing and editing podcasts.
Guest Producer
Here at RichCraft, we like our students to work with as many industry professionals as possible as part of their coaching experience. We will be bringing in more guest producers to do our famous ‘Meet the Producer’ challenge as well as other live webinars. Subscribe to our emails to find out about upcoming event with guest producers.
Office Angels
Chas Rowe
EDITOR/ADVISOR
Anjali is a writer and voice actor based in Virginia, USA. They are a student of Public Policy and Creative Writing at Duke University and a voiceover nut. You can hear their voice in a number of video games, animations, and commercials. Anjali is a storyteller through and through, and as a resident demo script writer, they are committed to helping you tell a rich range of stories to showcase your talents and skill.
Charlotte Cracknell
Charlotte trained as an actress at Drama Centre London and then performed across the UK and Internationally in Shakespeare productions.
Having already fallen in love with acting for microphone, she also trained in Motion and Performance Capture. There’s nothing more freeing than a skin tight suit covered in dots!
Charlotte got her full Voice Over training with the fabulous RichCraft coaches and is now a proud member of the team; helping to keep things neat and tidy and making sure everyone has what they need at their fingertips.